|
Market research interview arrangement costs |
|
|
|
Technical details
Cost calculation of phone surveys is based on the following information:
- Segment of respondents [residential, business, government, anytime]
- Level of difficulty [easy, normal, hard]
- Call statistics and time associated [in any predefined proportion]
- Days and shifts when interviews are done [shifts and days can be associated with different costs]
- Interviewers' active and inactive time ratio
- CATI system cost if it applies
- Call ratio by types of call [local, distant, mobile, etc.]
|