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Market research interview arrangement costs PDF Print E-mail

Technical details

Cost calculation of phone surveys is based on the following information: 

  • Segment of respondents [residential, business, government, anytime]
  • Level of difficulty [easy, normal, hard]
  • Call statistics and time associated [in any predefined proportion]
  • Days and shifts when interviews are done [shifts and days can be associated with different costs]
  • Interviewers' active and inactive time ratio
  • CATI system cost if it applies
  • Call ratio by types of call [local, distant, mobile, etc.]

 

 
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