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Market research quality control costs |
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Technical details
Settings with cost implications:
- Segment of respondents [residential, business, government, mobile]
- Call statistics and time associated [in any predefined proportion]
- Days and shifts when interviews are done [shifts and days can be associated with different costs]
- Interviewers' active and inactive time ratio
- CATI system cost if it applies
- Call ratio by types of call [local, distant, mobile, etc.]
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