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Market research quality control costs PDF Print E-mail

Technical details

Settings with cost implications: 

  • Segment of respondents [residential, business, government, mobile]
  • Level of difficulty
  • Call statistics and time associated [in any predefined proportion]
  • Days and shifts when interviews are done [shifts and days can be associated with different costs]
  • Interviewers' active and inactive time ratio
  • CATI system cost if it applies
  • Call ratio by types of call [local, distant, mobile, etc.]


 

 
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