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Market research depth interview costs PDF Print E-mail

Technical details

Settings with cost implications: 

  • Segment of participants [residential, business, government]
  • Level of difficulty [easy, normal, hard]
  • Length of discussion
  • Recruitment [your agency and/or others]
  • Interviewing [your agency and/or others]
  • Cost related to locations and facilities [travelling, accomodation, rental, recording, representation, etc.]
  • Recordings
  • Incentives management [by different providers, for different segments, unique vs. standard value]
  • Interpreter [supplier and language options]

 


 

 
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