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Market research face to face [F2F] project cost calculation PDF Print E-mail

Technical details

Settings with cost implications:

  • Respondent segments [residential, business, government]
  • Difficulty of interview [easy, normal, hard]
  • Screener and interview length
  • Fieldwork supplier [up to 2 suppliers]
  • Accessibility of respondents [xth door to open]
  • Interview statistics [predefined by user]
  • Sample parameters: sample proportion by settlement type, number of sample points, number of settlements, etc.
  • Time spent on different interviewer activities
  • Travelling cost
  • Number of interviews to complete during one trip
  • Average distance of interviewers from interview locations
  • Incentives management [standard vs. unique values]
  • Data entry program and DP [standard vs. unique values]

 


 
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