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Market research focus group discussions costs PDF Print E-mail

Technical details

Settings with cost implications: 

  • Segment of participants [residential, business, government]
  • Level of difficulty [easy, normal, hard]
  • Length of discussion [90, 120, 150 minutes]
  • Recruitment [your agency and/or others]
  • Moderation and interviewing [your agency and/or others]
  • Cost related to locations and facilities [travelling, accomodation, rental, recording, representation, etc.]
  • Recordings
  • Incentives management [by different providers, for different segments, unique vs. standard value]
  • Interpreter [supplier and language options]
  • Participants management [how many to invite, how many to involve in the study, how many to send home, etc]


 

 
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