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Market research focus group discussions costs |
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Technical details
Settings with cost implications:
- Segment of participants [residential, business, government]
- Level of difficulty [easy, normal, hard]
- Length of discussion [90, 120, 150 minutes]
- Recruitment [your agency and/or others]
- Moderation and interviewing [your agency and/or others]
- Cost related to locations and facilities [travelling, accomodation, rental, recording, representation, etc.]
- Incentives management [by different providers, for different segments, unique vs. standard value]
- Interpreter [supplier and language options]
- Participants management [how many to invite, how many to involve in the study, how many to send home, etc]
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