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Market research labor costs PDF Print E-mail

Labor planning

Labor planning is about distributing the work among people and estimating how long it would take them to complete their individual task. In our product we differentiate the following activities:

  1. Project preparation, research design, set-up
  2. Sampling, data base preparation [1-2 is considered as project set up stage]
  3. Questionnaire or guide translation
  4. CATI, online, data entry programming
  5. Field, survey management
  6. Moderation, interviewing
  7. Data processing, coding
  8. Weighting, statistics, tables [7-8 is considered as data processing]
  9. Report
  10. Translation of report
  11. Presentation, consultation

Precision of labor planning is 4 hours.


 
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