MR Solutions Worldwide was founded in 2009 with the sole objective to provide market research industry players with a unique research cost calculator that minimizes the time spent on calculations while increases precision to the highest possible level. Also, we believe that a researcher should know his or her bottom line in terms of project cost. It is just too easy to lose money on a misjudged quantitative project.. if you are a researcher who ever looked at profit and loss statements for individual projects you know what we are talking about.

Our product is based on daily experience of preparing quotations for mr projects and designing research projects for clients. And it has led us straight to a solution that we believe is very advantageous to all users although it is not that advantageous to us. Originally, we planned to market our solution as a software. But after some software tests it has become obvious that developing and marketing a cost calculator software would not go far due to inherent limitations such as rigidity to timely changes, current practices, customization issues, user programming issues and complexity of market research pricing. Also, as market research players are not that numerous, it simply was not worth the trouble to go on endless programming trips.

Finally, we have decided to create an Excel based solution based on the following considerations:

• Excel is widely used by research agencies to calculate project cost, we are not to break that habit,

• Calculation should be linked to the quotation or proposal, Excel files can be saved anywhere,

• Calculation should be easily created, reached, changed,

• Market research calculation is based on parameters, assumptions and formulas, Excel can manage it all,

• We want to upgrade our product quickly, if customers require. Dealing with, waiting for, testing programmers' work is not an option,

• We want our customers to be able to do their own additional calculations within the same Excel file,

• Overall cost effectiveness and convenience for us and our customers,

• We are a down to earth company, we do not want to sell a fancy solution, we want to sell a product that does the job most efficiently,

• We want our customers to be 100% confident in their price. Instead of providing a software with questionable calculations, Excel has all the formulas that we can quickly explain if our customers are in doubt.

Our product is unique in the market research industry as there is no similar solution offered to the market at the moment. We believe that our product is unbeatable due to its complexity but the same time its user friendliness and ability to simplify complex price lists into simple price lists based on preferences.

Although the importance of cost based pricing is not recognized instantly, our experience is that agencies that deploy our solution can not live without it anymore.

We look forward to have you among our customers.

If you have any question, please let us know.